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Browns The Diamond Store
  • Sign In
  • Engagement & Bridal
    • Engagement Rings
    • Wedding Bands for Her
    • Wedding Bands for Him
    • A Gentleman's Guide
  • Jewellery & Gifting
    • View by Collection
    • View by Category
    • Necklaces
    • Earrings
    • Bracelets
    • Rings
  • PREMIER JEWELLERY
  • The Browns Difference
    • Only Investment Quality Diamonds
    • Unique Signature Designs
    • Design Studio
    • 5 Year Buy-Back
    • Grow Your Diamond
    • Unique ID Number
    • Lifetime Authenticity Guarantee
    • Price Beat Guarantee
    • Diamonds Do Good
    • More Reasons
  • Our Heritage
    • The Browns Angel Story
    • About Larry Brown
  • Contact Us
    • Store Locator & Contact Details
    • Write To Us
    • Careers
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About Larry Brown

Ink Drawing of the First Store, 219 Bree Street, Johannesburg.
BEGINNINGS
A legacy of jewellery making would continue to pass down through the generations.
Starting out as a young boy with big dreams, designer and entrepreneur, Larry A. Brown, grew up to become the visionary and creative force behind the Browns brand. What started as a simple, single store family jeweller, is now one of South Africa’s most successful and well-loved luxury brands, with outlets across South Africa and the United Kingdom, including one on London’s prestigious Bond Street.
timeless design and REFINED craftsmanship
“We combine the latest state of the art technology with the natural artistry of designers and the talent of highly skilled craftsmen.”
Born to parents Ben and Myra, Larry grew up in Johannesburg, one of four boys. A close-knit family, Larry was strongly influenced and inspired by his grandparents Jack and Kate. Jack, an astute businessman and talented goldsmith nurtured Larry’s natural eye for design, teaching him all there was to know about diamonds and fine jewellery. Kate was a woman ahead of her time and believed that the health of a business and that of the wider community were inextricably bound. Business, she insisted, had a moral obligation not only to its employees but also to the wider community and the environment. Jack and Kate’s influence left a lasting impression on Larry, propelling him ever closer towards his destiny and after graduating from university where he qualified as a chartered accountant, Larry was officially appointed as Managing Director of the family’s jewellery business.
Ambitious and passionate, Larry’s innovative spirit and unique ideas allowed him to begin rapidly creating a brand. With a solid foundation built on the principles of trust, quality and value for money he turned to design, introducing the first ever iconic solitaire diamond setting, The Protea. Inspired by his grandparents’ story he also began incorporating the now unmistakable rose-gold angel, a symbol of love and protection, into many of The Browns designs.
THE BROWNS ANGEL STORY
Jack and Kate: A Love Story
Watch the story
A pioneer in the luxury retail industry, Larry also introduced ideas such as The Grow Your Diamond Programme and Buy-Back Guarantee which continue to revolutionise the jewellery industry both in South Africa and abroad. Building on his grandparents legacy and staying true to Kate’s philanthropic principles Larry also established The Browns Foundation (hyperlink), an organisation focused on sharing the brand’s success and giving back to Browns employees, their families, the community and environment.
 
 
‘Ambitious and passionate, Larry’s innovative spirit and unique ideas allowed to begin rapidly creating a brand.’
 
After almost four decades, Larry continues to lead Browns through the rapidly changing landscape of twenty first century retail. Whilst there are plans for further global expansion, he continues to make South Africa his home with the goal of one day leaving a legacy of his own that both Jack and Kate would be proud of.
 
The Browns Difference
Discover
Craftsmanship and Design
Discover

About Larry Brown

Ink Drawing of the First Store, 219 Bree Street, Johannesburg.
BEGINNINGS
A legacy of jewellery making would continue to pass down through the generations.
Starting out as a young boy with big dreams, designer and entrepreneur, Larry A. Brown, grew up to become the visionary and creative force behind the Browns brand. What started as a simple, single store family jeweller, is now one of South Africa’s most successful and well-loved luxury brands, with outlets across South Africa and the United Kingdom, including one on London’s prestigious Bond Street.
timeless design and REFINED craftsmanship
“We combine the latest state of the art technology with the natural artistry of designers and the talent of highly skilled craftsmen.”
Born to parents Ben and Myra, Larry grew up in Johannesburg, one of four boys. A close-knit family, Larry was strongly influenced and inspired by his grandparents Jack and Kate. Jack, an astute businessman and talented goldsmith nurtured Larry’s natural eye for design, teaching him all there was to know about diamonds and fine jewellery. Kate was a woman ahead of her time and believed that the health of a business and that of the wider community were inextricably bound. Business, she insisted, had a moral obligation not only to its employees but also to the wider community and the environment. Jack and Kate’s influence left a lasting impression on Larry, propelling him ever closer towards his destiny and after graduating from university where he qualified as a chartered accountant, Larry was officially appointed as Managing Director of the family’s jewellery business.
Ambitious and passionate, Larry’s innovative spirit and unique ideas allowed him to begin rapidly creating a brand. With a solid foundation built on the principles of trust, quality and value for money he turned to design, introducing the first ever iconic solitaire diamond setting, The Protea. Inspired by his grandparents’ story he also began incorporating the now unmistakable rose-gold angel, a symbol of love and protection, into many of The Browns designs.
THE BROWNS ANGEL STORY
Jack and Kate: A Love Story
Watch the story
A pioneer in the luxury retail industry, Larry also introduced ideas such as The Grow Your Diamond Programme and Buy-Back Guarantee which continue to revolutionise the jewellery industry both in South Africa and abroad. Building on his grandparents legacy and staying true to Kate’s philanthropic principles Larry also established The Browns Foundation (hyperlink), an organisation focused on sharing the brand’s success and giving back to Browns employees, their families, the community and environment.
 
‘Ambitious and passionate, Larry’s innovative spirit and unique ideas allowed to begin rapidly creating a brand.’
 
After almost four decades, Larry continues to lead Browns through the rapidly changing landscape of twenty first century retail. Whilst there are plans for further global expansion, he continues to make South Africa his home with the goal of one day leaving a legacy of his own that both Jack and Kate would be proud of.
 
 
The Browns Difference
Discover
 
Craftsmanship and Design
Discover
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