Our World

QUALITY

1. The finest D Flawless Natural Diamonds are available in all of our settings. We use only natural gemstones of the highest quality. Only the top 2% of gem quality stones make the Browns cut. Never synthetics, always real.
   
2. Expertly crafted in our workshop in Solid Gold and Platinum.
   
3. Traceability - ethically sourced. Each piece is engraved with a Unique Identity number. This allows us to track the source, the jeweller and current owner. It also allows us to issue a Certificate of Authenticity.
   
4. Long-term happiness guarantee. The diamond engagement ring is a symbol of an honest and truthful life together. Synthetic or lab-grown diamonds have been designed to deceive. Given the option, most women of good character would rather have a smaller and better real diamond than a larger synthetic. If, however, synthetic is the choice, the best alternative is cubic zirconia, available from Swarovski. In order to ensure our engagement rings can be worn forever they are  classical in design.
   
5. A Lifetime Authenticity Guarantee is offered when accompanied by the above mentioned certificate. 
   
6. Although our unique designs such as the Protea and Angel have been trademarked, we have a legal team that is in constant pursuit of fraudsters and forgeries. When she sees that it is a Browns ring, she will know it is the real deal.
   
7. Trusted by 5 generations of brides since 1934.

VALUE

With our own in-house workshop and being so close to source and by operating on paper-thin margins, we offer you exceptional value without ever compromising on quality. Hence our ability to offer the following guarantees below:

1. Price-beat guarantee or you get ZAR20k/GBP1k/AUD2k cash back.
2. You get 100% of the value back on a trade-in. 
3. We will even buy back your ring after 5 years if you are not happy.
4. You can get a 10% voucher back with our referral programme. No big marketing budget and expensive celebrities, just great value.

MORE BENEFITS

1. We know you pride yourself on making decisions together and that is wonderful. This is the one occasion that this rule does not apply. It is the last test before the ultimate commitment. She wants to know that you have a romantic side to you, you have the confidence to make a decision and she wants to know that you value her. Research tells us that 95% of women would rather be surprised than taken to the jewellery store. It also tells us that men who buy synthetics need to take their girlfriends with them to get their approval for a synthetic. The most important decision a man can make is who he is going to marry. If she does not like the decision you have made, it is unlikely that she will like any decision you make into the future.
   
   There are three solutions to this: Our 14-day money-back guarantee, the option to remodel or trade in. First prize is a yes at the perfect proposal (see our proposal guide). If you don’t already have them, now is the time to grow a pair.
   
2. We spoil our loyal clients rotten through our VIP Loyalty Programme.
   
3. Design guarantee. 95% of millennials would rather be surprised than taken to the jewellery store. Our designs are classical and timeless. For peace of mind we offer a one-month exchange option from date of proposal.
   
4. We are a non-profit organisation. All profit are reinvested in the company for the benefit of our employees and the community we serve.
   
5. Please read the guide to the perfect proposal.

See Terms and Conditions

Back in 1934, our grandfather opened a boutique jewellery store in downtown Johannesburg, South Africa.

In the time honoured tradition of apprenticeship, the art of jewellery making was lovingly taught to him by his grandfather, a renowned and talented goldsmith, who in turn was taught by his grandfather before him.

The lineage continues today with Lawrence Brown, who upholds the deep-rooted family history of innovative design and traditional craftsmanship. Under his curation and artistic direction, this family institution is proud to offer fine jewellery of distinction that is recognisable by our iconic Pink Angel.

Generations of Browns have pioneered South Africa’s jewellery industry for over 90 years. Following in Grandpa Jack’s footsteps, Larry continues the family tradition of fine jewellery design and in March 2023 we proudly welcomed baby Alexander, our 6th generation legacy.

It all began in 1934 when Grandpa Jack designed and crafted a diamond angel necklace for the love of his life. Her name was Kate, and she later became our grandmother.

This Original Angel evolved into our Maker's Mark, a signature that communicates expert craftsmanship and pieces of art made from the finest materials and natural diamonds.