Natural Diamonds
Browns diamonds are ethically sourced with traceable origins, and are certified as conflict-free. When it comes to sourcing gold and platinum, ethical and environmentally sustainable practices are of paramount importance to us.
We are different to other jewellers in many ways. One of our long-standing philosophies is that we only use natural diamonds.
Never synthetics, never lab grown and never fakes.
You can rest assured that all our diamonds are traceable and responsibly sourced.
The 8C's of a browns diamond
Less than 2% off the world's diamonds qualify to be a Browns diamond.
1. Carat
Carat represents the weight of a diamond, not the size. This is why a 1 carat can vary in its surface area from one diamond to another
2. Cut
All Browns diamonds have 'excellent' and 'very good' cuts, meaning that the symmetry, polish and cut are of the highest precision. At Browns our diamonds are cut to maximise the brilliance, not the size.
Be careful of badly cut diamonds, anything less than very good compromises the diamond’s scintillation.
3. Clarity
At Browns we only accept diamonds with a clarity of SI2 and higher, ensuring that we do not compromise on its beauty.
Be careful of a diamond with a poor clarity grade, excessive inclusions directly affect the brilliance.
4. Colour
At Browns we only accept diamonds with a colour grade of K and higher. The more colourless the diamond, the greater its rarity and value.
Diamonds with a poor colour grade can appear slightly yellow instead of the desired brilliant white.
5. Certification
Browns offers confidence through dual certification and serialisation.
All of our engagement rings are engraved with a unique identity number. This number is cross referenced with the Browns Jewellery Certificate and the Independent Diamond Certificate (for all diamonds over 1 carat). This gives you the peace of mind that the diamond you purchase is the diamond you are actually getting.
6. Contour
At Browns we pay special attention to the golden ratios, thereby ensuring that every diamond is perfectly proportioned to maximise its natural beauty.
Be careful of diamonds that are not cut to proportion. Often round diamonds are not perfectly round.
7. Character
We focus on every diamond’s unique characteristics. In this way the 8C’s come together in perfect harmony, resulting in the ultimate balance and beauty of a diamond.
In order to ensure balance we categorise our diamonds into excellent, exceptional and extraordinary.
8. Created By Nature
At Browns we only sell natural diamonds. Our diamonds are ethically and responsibly sourced, mainly from Southern Africa, creating over 1 million jobs.